→ HI, I'M ELINA

Product Manager.
Business Analyst.

→ finding signal in the noise

I'm a CMU grad student at the intersection of product, data, and business impact — building strategies that connect user behavior to real revenue growth.

Search & Growth Monetization A/B Testing SQL · Python CMU ETIM ✦
See my work → Download Resume
Elina Nie

→ A BIT ABOUT ME

Hello, I'm Elina 👋

↪ my story

I'm a Carnegie Mellon grad student passionate about the intersection of product thinking, behavioral data, and business impact. With experience at Tencent, Xiaohongshu, and Publicis, I specialize in translating complex user data into strategies that actually move the needle.

My background in Philosophy & Logic gives me a unique lens — I'm wired to find structure in chaos and turn ambiguity into clear product decisions.

Philosophy Major ✦ Logic → Data Afro Dancer Film Photographer

→ Currently into

  • 🕺 Afro dance — Azonto & Amapiano
  • 📷 Photography, especially film photography
  • 🎬 Movies — sci-fi & romance are my favorites

→ Work interests

  • ✦ Monetization strategy
  • ✦ Search & Recommendation Systems
  • ✦ Go-to-Market Strategy

↓ Education

1
Carnegie Mellon University

M.S. Engineering & Technology Innovation Management

Jan 2026 – Dec 2026

2
Sun Yat-Sen University

B.Phil. Logic, Minor in Finance

Sep 2020 – Jun 2024

Say Hello ✦

I love connecting with people — let's chat!

Open to something meaningful?

Whether it's product analytics, growth strategy, or just an interesting conversation — I'd love to hear from you.

↓ drop me a line

✉
Email sitingn@andrew.cmu.edu
in
LinkedIn siting-nie-odyssey
Download Resume →

→ Open to

  • ✦ Product Analyst / Business Analyst roles
  • ✦ Growth & Monetization strategy
  • ✦ Data analytics internships
  • ✦ Big Tech summer 2026 internships
  • ✦ Interesting collaborations

● Open to opportunities

Actively seeking Big Tech internship opportunities in Product and Business Analytics. Currently based in Pittsburgh, PA.

→ WHAT I'VE BUILT

Work & Projects

product · data · strategy — I go where the problem needs me

Vibe Coded Just for fun ✦

Afrodance Practice Toolkit

Personal Project · 2026

A web toolkit built for Afrodance practitioners — because the right practice system makes all the difference. More details coming soon!

Vibe Coding Afrodance Web App
Xiaohongshu (RedNote)

Ads Growth Strategy

Business Analyst Intern · Jun–Nov 2025 · Shanghai

  • Multi-channel growth strategies for beauty clients (KIKO, EviDenS); audience segmentation & category trend analysis
  • Automated dashboards monitoring ad spend across search & feeds channels
  • 30.3% YTD GMV growth for EviDenS · 5.7% bi-monthly revenue lift
Publicis Groupe

Campaign & Media Analytics

Media Plan Intern · Dec 2024–Apr 2025 · Guangzhou

  • Collected 200K+ omni-channel data points; decoded competitor media mixes to drive a 15% budget pivot
  • Coordinated RedNote product launch with optimized audience targeting
  • 8% CTR · 38% audience penetration in target demographics
Tencent (WeChat Business Group)

Monetization Strategy

Business Analysis Intern · Oct 2023–Apr 2024 · Guangzhou

  • SWOT/PEST analysis of vertical drama apps; designed IAA monetization model & PRD collaboration
  • HiveSQL analysis of user complaint data; tiered penalty strategy
  • 10% MoM reduction in complaint volume · 100% roadmap alignment
Side Project

AI-Powered Pet Wearable Startup

Marketing Analytics & GTM · Dec 2025 – Jan 2026

Architecting a community-led strategy across Reddit and Discord to gather user feedback; leveraging AIGC to iterate 30+ visual concepts for A/B testing; identified "Visual Aesthetics" and "Real-time Pet Tracking" as top value propositions — building a pre-launch waitlist for a May 2026 Kickstarter.

AIGC (Lovar) User Research GTM Strategy Influencer Analytics

→ WHAT I WORK WITH

Core Skills

↓ Product & Strategy

  • Search & Recommendation Systems
  • Monetization Strategy (IAA/IAP)
  • A/B Testing & Experimentation
  • PRD Writing & Roadmapping
  • Growth & GTM Strategy
  • SWOT / PEST Analysis

↓ Data & Analytics

  • SQL (HiveSQL / MySQL)
  • Python · R · MATLAB · Java
  • Tableau · Excel (Pivot Tables)
  • Data Visualization
  • Google Analytics
  • Competitive & Social Listening

↓ Marketing & AI Tools

  • AIGC — Lovar · Lexi AI
  • Influencer Analytics (Aha AI)
  • Audience Segmentation
  • Campaign Performance Analysis
  • Social Commerce Platforms
  • Community-led Growth

→ BEYOND THE SPREADSHEETS

My Life ✦

dance · film · cinema · adventures

↓ catch me on the dance floor

↓ life through my lens

life photo
life photo
life photo